Zappos Running
A vertical rebranding that blew away KPIs
After a major re-org, Zappos tasked me with revamping their co-op marketing program to drive revenue, brand spend, and sentiment in Performance and Outdoor verticals. I led creative direction for Zappos Running and Outdoor Experiences, launching a 360 campaign in 45 days without a roadmap. I focused on establishing consistent branding in an environment without guidelines and aligning large cross-functional teams.
Through brand interviews, trend analysis, and cross-team collaboration, I created campaigns such as the successful “How to Run with Big Boobs” video for Brooks, which drove strong engagement and product sell-through. Partnering with an external agency, I developed inclusive, scalable brand identities that elevated performance marketing and set new creative standards.